ColorForward 2010 | Global Color Forecast and Trend Inspirations

The 2010 Edition of ColorForward Focuses on Four Key Societal Trends:

- Reinventing Happiness

• In an unstable world, personal satisfaction and quality of life gain new importance.
• Time is a precious commodity to be spent on self-indulgence, self discovery and enjoyment.
• Luxury translates to freedom, harmony and well-being.

- Tech It Easy

• We embrace technology’s ability to serve universal needs with new materials and multifunctional products.
• Design aesthetics combine with manufacturing craftsmanship, adding performance and value.
• New business partnerships evolve, and co-branding is a growing reality.

- Embracing Gaia

• The Earth inspires products and lifestyles with new levels of sensory appeal.
• Biomimicry, a new scientific discipline, applies nature’s solutions to human society.
• Green concepts permeate our lives – organics, sustainability, hybrids, new forms of energy.

- Age Shock

• GRUPS (today's grownups) defy the aging process, measuring age solely by attitude toward life.
• Generational boundaries are dissolving. "Youthful" appeals to mature consumers with more discretionary income.
• Savvy "young affluents" are the focus of high-end marketers.