Les tendances - Summer 2010 - The 4 themes with a story to tell, by Interfiuere

Wide-ranging agreement at the latest biannual colour meeting organisedby Eurovet: stylists and industrialists agreed that the market demands colour.Stars of the season: the greens. Guests of honour: nuances of red and softand refined pinks, mauves and neutrals in full evolution. And essential arebright – almost neon – accents targeted at beachwear which is ever-moreinfluenced by the street and clubbing. Last but not least, white (colour 26!) andindigo blue remain very much in focus.

These are the colourswhich will be introduced at Interfilière in January 2009 for the Summer 2010 season. The colour card specially produced formaximum colour accuracy is available from Eurovet

The background and shapes: the Capri spirit of the Fifties, hautecouture precision, the desire of a perfect, radiant elegance ...Motifs and prints are rich, lines emphasise the contour and strikethe right balance, details and finishings are perfect. Nothing is leftto chance, nothing is vague: everything is well conceived, neat,pretty, ravishing, harmonious, graceful.

A taste for mixtures, an outgoing, festive atmosphere,Summer optimism… at leisure. New technologies makeit possible to create a world of unlimited colours andmotifs. Prints from around the world in a recycled mix ofenvironments, artisan crafts, naive details. A hand-madetrend that started in Brazil is ready to conquer everybeach. The culture shock is the heart of this crazy trend.

The most demanding design direction with its apparentlycontradictory, subtle mixtures of authenticity and the newmodernity. The desire for durable luxury with genuinelingerie fabrics but now in the revolutionary lightweightfibres. Collections combine perfect performance, generousvolumes, details which project natural eccentricity, handmade and artisanal effects, as if aged by time …

Inspired by elements of pop art from the Sixties andSeventies, multi stripes and Memphis of the Eighties, brightblocks, an exuberant firework display shakes up an artyatmosphere. Ultra graphic mixtures and sport influences butalso rich pleats, drapes and origami effects, structured detailsplaying with construction. A vision of exciting and surprisingflamboyance.