History about Givenchy

Elegant luxury products to renowned fashion style more than thirty years of Givenchy, has been a leader in the fashion industry. Givenchy's 4G logo on behalf of classical (Genteel), elegant (Grace), pleasure (Gaiety), as well as Givenchy, This is the original French design Hubert de Givenchy created Master Givenchy brand when given the spirit. Today, although through different designers, but the spirit of Givenchy's 4G has never changed.

Depends on the design of Givenchy, from the classic beauty Audrey Hepburn reflected on their own. Givenchy and Audrey Hepburn met in 1953, from a simple customer relationship, because of mutual appreciation of each other's talent and progress into a good friend. Followed by a period of four decades, Givenchy hepburn Designed not only for day-to-day attire, but also responsible for the design worn by Hepburn in the movie costumes, including "Roman Holiday", "sweet child" and "switching Fung "and so on.

And in 1957 launched L'lnterdit perfume is designed specifically for Hepburn. Givenchy kind of luxury and elegant style, are more or less a reflection of his personality. Hearty modest, coupled with the French people on the romantic affection, so to win Givenchy "Binbin gentlemanly fashion industry," the world.

He once said: "The real beauty is from the traditional respect and admiration for the classical", this sentence also accurately depicts that he is a perfectionist, but also the essence of its design. Givenchy founder Hubert de Givenchy in 1927, was born in a French Normandy Beauvais arts family. February 2, 1952 Givenchy for the first time at the Paris conference to launch the individual works in this white cotton cloth, supplemented by elegant embroidery and decorative the fashion show, his creative talent to make people surprised about the presence, at the same time Givenchy also laid a respected profession in the fashion image.

In 1957, Givenchy has established another company les Parfums Givenchy, simultaneously launched two perfume L'Interdit with De. Since then, Givenchy name Product development will also be expanded:

in 1959 the first male fragrance launched Monsieur de Givenchy;

1968 years, Givenchy clothing series listed;

Men series in 1975 launched Givenchy Gentleman;

1989 years, Givenchy Beaute Make-up Series with Swisscare pour Givenchy skincare series listing.

In 1988, Givenchy was acquired by LVMH in France, but I still presided over the brand Givenchy fashion design work until retirement in 1995.

Givenchy retired and after that, British designer John Galliano, Alexander McQueen, Julien Macdonald had been successively served as the designer of Givenchy