CIFF - Trend Forecasting-2009 SS

TOMORROWLAND

In a familiar, yet strange dreamlike world, wewill discover a modern magical ‘techno romanticism’.The need to escape and dreamis expressed in a mix between romance andfuturism - between the toned down and floatingmodern elegance.It is an urban mood in pale, bleached and artificialcolours teamed with soft, neutral greysand contrasting flashy colours.Mixing periods together in an anachronisticway leaves room for both vintage andmodern fashion. It is an Improvised glamourwhich focuses on a look rather than style.

IN PROCESS

All the excess has been cut away to form anew trend which is a cross over between industryand craftsmanship. Shapes, cuts, patterns,ergonomics and comfort are in focusin this trend and the colours are neutral greyscaleaccentuated by white contrasting darkearth tones.Fabrics are important and there is emphasison the contrast between naturals andsynthetics. It experiments with fibre, fabric,bio- and nano technology. The design mixescreativity and technology reinventing sustainablevalues, recycled materials and highperformancecut.

POWERFULL

Inspired by cities such as Dubai and Shanghaiemerges a new form of luxury and glamourthat is based on a bold and creative future.There is a desire for energy and restructuringto counterweight the super powers of technology.It is a return to a straightened lookand dark sensuality with mysterious nighttimeshadows and faux blacks that glints.Holograms and metallic leather shines. Thetrend is both slim fitted, controlled, elegant,sexy, chick and sporty.

ELECTROCHOK

A redefinition of the urban codes which leavesroom for humour and pleasure in daily life.It is a gutsy urban elegance that updates theclassics with pop or cubist like colour blocks.The colours are flashy orange, purple pinkand electric blue combined with grey andclassics. There is Interaction between worldsand looks in this trend which mixes activesports wear with the classic urban look, virtualimages and exotic influences.A playful, energetic and clear vision of modernnessgives basics a colour boost.