Givenchy 09 S/S Haute Couture - "MakeUp"

"MakeUp"
Edita Vilkeviciute
Iris Strubegger
Isabeli Fontana
Jules Mordovets
Lara Stone
Katrin Thormann

Lily Donaldson
Magdalena Frackowiak
Natasha Poly

Why did they paint the white face?? Did they immitating Geisha? Or just like the "blue" look?!